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The power of visual communication is huge. Visually appealing things have a greater impact on us than just plain text. Uploading images to a website is an easy task, it is so simple, that sometimes it can overshadow the importance of image optimization. An image should be optimized with a dual strategy of giving an aesthetic appeal to the website and to improve the search engine optimization initiatives through it. Every single image added to the website increases its weight. This increases...