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“By the end of 2015, about $45.4 billion of mobile app revenue will be received from the app stores throughout the globe”, indeed an amazing forecast made by Statista reasserting the growing success of mobile applications. The world has totally turned app maniac. It is not so surprising! Not only our smartphones, but even our cars and our watches are loaded with applications. In facts apps have become the chief method to interact with brands and to access information. Looking forward to...