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The power of visual communication is huge. Visually appealing things have a greater impact on us than just plain text. Uploading images to a website is an easy task, it is so simple, that sometimes it can overshadow the importance of image optimization. An image should be optimized with a dual strategy of giving an aesthetic appeal to the website and to improve the search engine optimization initiatives through it. Every single image added to the website increases its weight. This increases...

About 95% of B2B enterprise marketers and 82% of B2C marketers use content marketing as their chief weapon to fulfill their business objectives, ‘A not so surprising statistic.’ 78% of COM’s strongly believe that custom content is the future of marketing industry- Another point strengthening the fact that content marketing will have a possession of incredibly promising upcoming years. Content marketing is basically about providing the right information to your customers and prospects to find success. However, the crux is putting your...