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Online marketing is evolving at a fast pace and marketers around the world are leveraging it to gain maximum conversions. To get positive results marketers use all possible strategies to increase their online visibility. But sometimes in the effort to get this online visibility they use realistic and unrealistic mediums. Realistic ways certainly turn out to be an asset with time, however, the unrealistic path often takes them in the wrong direction with negative results. The outcome is generally due to absence...

“By the end of 2015, about $45.4 billion of mobile app revenue will be received from the app stores throughout the globe”, indeed an amazing forecast made by Statista reasserting the growing success of mobile applications. The world has totally turned app maniac. It is not so surprising! Not only our smartphones, but even our cars and our watches are loaded with applications. In facts apps have become the chief method to interact with brands and to access information. Looking forward to...

About 39% of the developers spend time developing the same application for multiple platforms. Are you one of them? The rising demand of iOS, Windows and Android based devices has made it important for developers to code applications for several devices. However, developing the same applications several times results in wastage of money and time for the developers. This problem is addressed by using multiple app development frameworks. Among these frameworks, PhoneGap stands out to be the most popular player of the market. It is a bliss for...

The scope of mobile applications is expanding every day. According to Statista there were about 138, 809 million mobile app downloads in 2014 which is expected to reach a whopping 268.69 billion in 2017. Apps have become an integral part of mobiles which are becoming more personal, more multitasking and smarter which each launch. The facts also bring into the spotlight the reason why businesses are favoring mobile application development. If you think mobile app development is only for big brands, it...