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Do you know that 80% of customers believe that personalization has certain impact on their buying decision? This data is as per the latest report by Teradata. Consumers are always looking for relevant communication and personalized shopping experience. Digital trend, says that 73% of the consumers pick those brands who use personal information to boost their shopping experience. Location based technologies and analytical solutions can assist you to deliver a better customer experience. Location based technologies (LBT) are getting more popular because...