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Online marketing is evolving at a fast pace and marketers around the world are leveraging it to gain maximum conversions. To get positive results marketers use all possible strategies to increase their online visibility. But sometimes in the effort to get this online visibility they use realistic and unrealistic mediums. Realistic ways certainly turn out to be an asset with time, however, the unrealistic path often takes them in the wrong direction with negative results. The outcome is generally due to absence...