DietDoc Case Study
A Website on WordPress

diet doc case studyDiet Doc helps people lose weight through their proprietary weight loss program resulting in up to one pound of weight loss per day. Diet Doc personalizes the diet for each person based on the doctor’s assessment of their health history, lifestyle, gender, age and preference. These diet control products are not found in stores, as these are highly personalized.

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To date, we have designed, produced and developed seven websites of Diet Doc, refreshing it each time to match their growing, evolving brand. Diet Doc had an existing website designed for selling weight loss services as well as products like weight loss pills and diet food. Our Business development team proposed that separate websites need to be designed to sell weight loss products and pills. This would boost sales as the use of specific keywords would help website thrive online effectively. This was a highly complex project that required us to be intimately familiar with the company goals so that their products and services adapt to an interactive online environment.

We got this opportunity to serve this reputed company, when it was facing some real business problems. The company had got penalized and was on the verge of getting bankrupt when they contacted us for a comprehensive web business consulting.

Browsewire was engaged by the client to carry out new website designs in order to stand out from the crowd in a very competitive market place. The client wanted a CMS that would support the entire scope of the site and all its content. Diet Doc wanted us to provide a user friendly, highly intuitive interface to provide ease of use in navigating the vast amount of content different visitors were seeking, including weight loss treatments, diet pills and diet food.

  • WP e-Commerce
  • Database: mysql
  • Apache Web Server
  • Language: PHP 5
  • Payment gateways
  • Online consultation forms
  • Online support (chat)

This exciting project presented Browsewire with myriad functionality challenges, which we addressed with creative problem solving informed by our extensive technical knowledge. We had to:

  • Develop a professional and modern looking website with the option to add and extend functionality in the future.
  • Create five different websites, which catered to five different states: California, NewYork, Texas, Florida, and Washington.
  • Create a separate website for selling Diet pills and Diet food.
  • Integrate custom shipping options and SSL to the created websites

Open source extentions for wordpress are really hard to find. We customised and developed our own plugins to fulfil client’s requirements. The video section plugin used for diet doc websites is totally customised by our experienced professionals. We used Xhtml, CSS & apache for our website scripts. Apache is an old technology & we receive its upgrades time to time from apache community.

We worked closely with the client to create a unique, elegant, and visually striking user interfce. Our in-depth understanding of the client’s requirements, and our ability to choose the right mix of technologies, resulted in the creation of a website that was highly efficient. We tackled all the challenges with a smile on our face. We created five area specific websites for Florida, California, Texas, Washington and NewYork. We have created separate websites for selling diet food and diet pills.   We are all set to start SEO on all the seven websites that we have created for Diet Doc. We have already structured these WordPress websites in a way so that it appears in the top results when users search for related terms using Internet search engines like Google or Yahoo.

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