“By the end of 2015, about $45.4 billion of mobile app revenue will be received from the app stores throughout the globe”, indeed an amazing forecast made by Statista reasserting the growing success of mobile applications.
The world has totally turned app maniac. It is not so surprising! Not only our smartphones, but even our cars and our watches are loaded with applications. In facts apps have become the chief method to interact with brands and to access information.
Looking forward to match-up with the demands, app development industry is thriving and continuing to evolve every day. The increasing focus on mobile app marketing and app analytics have generated several fresh trends which are getting liked by everybody.
Prophesied marketing through apps
If you choose to do smart work you also need powerful analytics. Marketers gather huge amounts of data, but only action based data can have a good impact on the bottom line, the rest is futile. To stop this practice, we need to measure how app acquire, engage and retain users. Now for those who have invested well in mobile analytics, they will be able to predict what action users are likely to take and how they will work upon it.
The solution leveraging analytics will create user segments, through which they will automate marketing and target users who are interested to buy. The trend of predictive app marketing will let you understand and act upon what users are likely to do.
App ‘ecosystems’: The basis of competition
Big boys like Apple and Google have prepared the league for a sizeable competition based on app ecosystems in 2015. The competition will be based on app ecosystems for the home (Nest vs Apple HomeKit), television ( Android TV vs Apple TV) and cars (Android Auto vs Apple CarPlay). However apps within the ecosystem will work together. Thus, the customers will choose either one ecosystem or the other. Other ecosystems for different devices provided by Amazon and Microsoft will emerge, but might not gain success.
Apps tracking data
With the increase in prevalence of mobile apps and markets for wearable, you will be able to track more data than before. Apps will follow you everywhere, even your TV watching patterns, your food intake style and also your good and bad moods will not be hidden from apps. In this manner marketers will be able to choose the data they want to track.
It will work, as the app makers will provide more actionable actuality based on the abilities of the collected data. This results in – superior information and more success.
Apps will provide convergence and be cloud based
With more and more popularity of devices such as smartphones, tablets, laptops and wearables the significance of app integration across different devices will increase. You would require apps to have your digital identity on numerable devices together and to synchronize them, notwithstanding different platforms.
For this users will have to rely on cloud for such integration of devices. This is because their apps and personal information will breathe on the cloud and not in their devices. You will move better in accordance with your life and work demands. All the app will perform well on all the platforms. Therefore, you will be able to work on any platform or device. Resulting in decline of laptops and desktops.
Websites will be a clone of apps in terms of interactivity and personalization
Last year we saw websites increasingly acquiring functionality similar to apps. This was done to replicate the kind of experience that users of apps expect.
For websites to meet with the interactive standards of mobile apps, a change will be required in the web pages, which don’t go well with small screens. Thus, the disproportion between the way information is exhibited on web and mobile will continue to reduce.
Apps turning main marketing channels
According to the eMarketer report Smartphone penetration is predicted to reach 70% in the world wide market by 2017. This will result into apps getting more recognition as the chief channel for marketing.
Firms will hunt for ways to track users and engage them through various channels. This will include nuances related to apps along with traditional channels such as web and email. Apart form this, apps let users personalize their app experiences to a larger extent. Thus, giving marketers the opportunity to create targeted content for users. For instance, targeted push messages can accelerate the rate of app conversion, app open and app retention to a greater extent than common messages.
All together apps are going to be more secure, more feature-rich and more appealing this year. And this is how they’ll create more and more fans. Thereby drawing in huge possibilities for marketers to promote their product through their own apps. But, remember only an expert team can mold your app with great features like we have discussed above. So, choose the best and get the unrivaled output. Send across your issues to our development team to troubleshoot.