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How landing page can add up to your business?

Written by Biman Bora on . Posted in Blog

How landing page can add up to your business?

As the name suggests Landing Page is the page which lands the visitor to a particular web page. Landing page is the most crucial page in order to generate link, therefore an essential part of your online business. Through landing page you collect the important information about your expected customer of client.

Landing page is a standalone page which you can consider a marketing tool. It has specific benefits which are different from your actual website. You may be frustrated of not getting traffic in your site. But landing page is one which can give you enough traffic. This page is task specific so differ from other pages of your website.

How can a landing page add upto your business?

1. A marketing tool: Landing page is a marketing tool for your products. It drives traffic to your site. So creating a landing page itself is goal oriented task where you have to focus on things which can bring visitors to the page thereby making registration for further contents inside the actual site. It has the specific action therefore you must be careful while designing it.

2. Increase conversion rate: Converting your visitors to buyer is a crucial thing for your business sustainability and growth. Landing page takes the best part here. Here user experience is another important thing. Your users must get easy passage to your site and you can make it possible by giving clear and proper Call to Action in the landing page.

3. Branding your site: Landing page improve the branding of your site. Whenever you make campaign for your site, it acts as advertising agent for your actual site.

4. Helps in search campaign: Landing page helps you in paid search campaign. In PPC clicking rates are increased by landing page.

Magento Important Security Updates – 31 May 2017

Written by Biman Bora on . Posted in Blog

Magento has released new updates to increase the product security and functionalities.

Important releases are

a)     15 security enhancement

b)    Image resizing functionality

c)     Master Card BIN number expansion functionality

1. Security enhancements:

You can see the security updates and patches for Magento for 2.0.14 and 2.1.7 here https://magento.com/security/patches

2. Image resizing functionality:

From now onward you will get the image resizing functionality  in upgraded versions of Magento.

3. Support for Master Card BIN number expansion:

Master Card has just added the new Bank Identification Number ( BIN). Mostly the Magento versions support the new BIN. But the following versions do not support. So the users of these versions must update or use the patch till 30th June.

a)  Magento Community edition 1.9.X or earlier version

 b) Enterprise Edition 2.1.2 or earlier

c) All Enterprise Edition 2.0.x releases

d) All Enterprise Edition 1.14.2.x releases or earlier

Is Your Online Store Slow? Find Out The Reasons Why?

Written by admin on . Posted in Blog

“The Internet” is all about speed!

When it comes to E-Commerce segment, which makes a major chunk of the world wide web, speed is something that makes a big difference. Going by Amazon’s reports, there is an increase of 1% in Amazon’s revenue for every millisecond drop in the loading time.

You may have a good website but if it doesn’t focus on the speed it won’t entertain your consumers and in return they won’t entertain you. If you want your e-commerce store to convert well, design it with duo targets of users experience and website speed.

Why Increased Page Load Time Drastically Affects your Website Conversion?

Speed is a crucial aspect for the success of online store. The loading speed of your online store can severely affect your users experience, their purchasing decision and your conversion rates. The most suitable example for this would be you yourself. After all, how many times did you stay on a website that seems too lazy on its loading speed? Experts believe that “it is a one is to four ratio of people who leave your website if it takes more than four seconds to load.”

Big story short- Minimum loading speed of a site can substantially improve user experience.  

Google uses a multitude of elements to determine the ranking of search engine results. Speed is one of the indicators used by its algorithm to rank pages. Research has exhibited that Google is particularly measuring time to first byte as when it considers page loading speed. Furthermore, a slow speed website crawl fewer pages from the assigned crawl budget, and this may create a negative impact on your indexation.

website speed

What advances the Decline in Page Loading Time for your Website?

Following are the factors which cause a decline in the page loading time of your website:

  1. Images that not optimized correctly- Images not optimized correctly critically affects 90% of the websites in the Alexa 1000.
  2. Pages overloaded with Plugins/ Widgets - This is especially seen in the Plugins related to photos or videos.
  3. Unfriendly Browsers and Apps - Some browsers and Apps don’t always play good with plugins.
  4. Overloaded Ads - A website overloaded with ads directly affects the speed of the website.
  5. Heavy Code - All kinds of heavy codes add to make your site clumsy.
  6. Bulky Design Theme - Some designs might be quite appealing to the eyes but their size can be turn off for speed.
  7. Externally Emerged Media - Videos or slideshows may be valuable content, but they can also increase the loading time. So be caution!

According to a online marketing expert: “The time span a visitor spends on your website is ‘directly proportional’ to the performance of the website. If the performance sinks, the visitor time span decreases and if performance goes up, the visitors enjoy spending more time on your website.” Therefore, to increase the visitor’s time span focus on the speed of the website.

5 Ways in Which Internet of Things will Transform E-Commerce

Written by admin on . Posted in Blog

Did you know that “things” connected to the Internet had exceeded the total count of human beings on earth in 2008?

The Internet of Things (IOT) is already connected to billions of things previously unconnected from Internet. In fact, by 2020 this number will reach 50 billion, with $19 trillion in profits and cost savings coming all the way from IOT.

Regardless of these great facts, majority of us reading this post have no idea what Internet of Things is all about?

No problem! Lets know things better

According to Wikipedia: “The Internet of Things (IOT, sometimes know as Internet of Everything) is the network of physical objects or “things” embedded with electronics, software, sensors, and connectivity to enable objects to exchange data with the manufacturer, operator and/or other connected devices.”

Internet of things is going to transfigure the world around and create a smarter planet. It will infuse us with new opportunities which will be limitless. For instance, you’ll be able to easily track a Rihno somewhere in the deep wilds of Africa with an “Ankle Bracelet” (one of the thing of internet that provides data related to rihno’s geo-location and movement.)

The efficiency of IOT will range from collecting any amount of data and analyzing how to use it for advancing autonomous vehicles and everything in the path. Particularly in the field of E-Commerce it will do some eye popping changes. Here are 5 ways in which Internet of Things will be transforming E-Commerce topography. Internet of things

Internet of things


1. Optimizing inventory to increase sales

With the IOT based on location-aware sensors we will communicate with a cloud-based server to the retailer’s data center. This will enable a retailer to analyze seasonal, regional and other minute trends in a timely manner.
Retailers can then analyze sales data across all channels and correlated it in real-time with respect to leading indicators of demand (ex. extreme weather conditions, or fashion-trend comments on social media channels) to anticipate proper stock levels by style and location.

2. Location Based Technology to capture more customers
IOT will boost the loyalty program of an e-commerce website. Retailers will be able to send pop ups related to new arrivals, offers, discounts and clearance sale. This works as a magnate, and more shoppers are enticed to enter your nearest store, thereby amplifying the chances of converting a visitor into a consumer.

3. Increases omni-channel sales
The probability of availability at different stores may vary. In some cases it is possible that certain sized item may not be available at the online store or you want it urgently, omni-channel resources will take you right to the nearest physical store where your size is available. Suppose, you can’t go to the store, the retailer’s app partakes the responsibility to get it on your doorstep in the quickest possible time.

4. Strengthening Retailer’s control: Sales and Product Management
The impact of IOT will substantially harness the management of production, inventory, supply chain and logistics for retailers. However, the results are already celebrated by the big companies like Amazon and Walmart. The upcoming years will take IOT sales and Product Management to an absolute different level.

5. Advance Real-Time Analytics
As physical stores go digital, the possibilities are limitless. With the IOT- the apps and website- more and more retailers are able to track their users’ behavior towards the store, thereby tailoring marketing and customer experiences to improve efficiency. The new technologies have a clear motive to efficiently balance data and privacy to effectively implement an analytics platform in the E-commerce topography.

The impact of Wearable Devices on E-commerce

Written by admin on . Posted in Blog

A new revolution has taken up the E-commerce world with the emergence of wearable technology. Once used by the tech savvy clan, wearable technology is now getting into the skin of common man.

Also known as fashion electronics and wearable gadgets, wearables are a unique blend of aesthetic accessories and computer processors in the same device. These devices communicate with user’s smartphone to give fitness information, simpler access to Apps and notifications in the form of messages.

The statistics for wearables comes down to these eye popping figures:-

According to the toptenreviews.com,“Today, wearable technology is a $700 million industry in the form of sports and activity trackers.”  

With growing prospects, the wearable technology has a bright future to offer us.

Business Insiders predicts, “Wearable tech companies could see a growth from 33 million units sold in 2014 to 148 million units sold in 2019.

Wearable adds more value to the E-Commerce landscape. Take for instance the wearable glasses in the market. They have cameras and sensors that can track how many times an employee in a store have to bend to pick up merchandise for managing orders, among many other uses.

Wearable Technology

If you’re a digital marketer or an online retailer it’s time to acknowledge the impact of wearable on e-commerce. Here we analyze the general topography:-

1. Wearables have an instant access to your consumers
Normally for your smartphone it takes 6 seconds to access a notification. On the other hand the wearable gadget like an Apple Watch gives you a gentle tap to look at the display and get instant information.

It has also transformed the search technique, where keywords are eradicated at some point and search phrases have taken a dramatic rise – semantic search is certainly replacing it. A time is not too far when wearable friendly sites will evolve to.

2. Change in the game plan of E-mail  
Regardless of the small size of wearables they assist us in sending a mail. For example the 1.7 inch screen of a smartwatch is approximately a fifth of the size of your standard smartphone. But, still they are entirely equipped to give you facilities of operating your mails.

There are certain wearable smartwatches that work like cell phones -make and receive calls, play music and even check your emails. It can be a very handy tool to regularly update your customers with the price changes, market your product with ads that works as an endeavor to catch their attention and keep you at the top of mind always.

3. Geo-targeting
With the infiltration of wearable technology in our lives, people will be able to straightaway walk into the store and have personalized notifications sent to them based on exact Geo-targeting. The personalized notification will also be based on your shopping habits. This will create an extremely personal buying experience.

For retailers as part of in-store special beneficial features, they will be able to store payment information, past purchases, buying habits, wish lists, etc. Indeed, marketing scholars believe that wearables have proximity sensors that will enable computers to pull data from a wearable tech the moment it’s in the range.

4. Download e-Commerce Application  
Wearables enable you to check your applications and notifications quicker. Today, the market is equipped with such wearables that enable you to download third party compatible apps, E-Commerce application and much more. In fact, they serve as an e-Commerce notification tool that will notify you with location-based discounts and offers.

By the prevalence of wearables in the market today, online retailers have got a new tool to make the maximum out of their business. In the upcoming times this technology will evolve to a greater extent. Certainly it has something big for the e-commerce landscape!

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